How to Fail in Sales and Marketing
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IN THE BEGINNING Juan the Group Manager woke up one Saturday morning. All week long he was looking forward to this day where he will do real recruiting and really start his business with his company. No other thing to do today except to focus 100% on recruiting. After finishing his breakfast, Juan looked at the clock – it’s 8:00am - time to make those recruiting calls. Juan hesitantly dialed the first number. Ring. Ring. Ring. No answer. Juan hangs up. They might still be sleeping. I shouldn’t probably call this early, Juan thinks to himself. “ I think the best thing to do first is to make some goal-setting for an hour.” At 9:00am, Juan finishes his revised goal with all the clever and beautiful charts to show how much he will earn if he will have 10 people working with him who average 100,000 in monthly ICBI. He also calculated how much he will spend in going to Paris when he reaches a superstar status in his business with Caritas. But first, Ju...