How to Sell to the Modern Buyer
One of the biggest changes in sales over the years has nothing to do with selling itself. It has to do with the way that the buyer buys today. The process of sales is evolving as technology, globalization and communication methods advance and progress. But the evolution of the buyer has been exponentially faster. So what do you need to do to keep up with these changes? Here are five up-to-date ways to sell to the modern-day buyer: 1) Be social-media savvy The new buyer knows what they want and has done a lot of research. Your ability to be at the forefront of their mind when they are looking for solutions is paramount. As time is progressing, we see social media in a business setting is becoming the main medium for finding information and assimilating choices 2) Create value with ideas outside the range of money We often think value is linked to how much products and services cost. The modern-day buyer has needs and wants also outside of this narrow-thinking paradigm. Value is also jud