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How to Sell to the Modern Buyer

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One of the biggest changes in sales over the years has nothing to do with selling itself. It has to do with the way that the buyer buys today. The process of sales is evolving as technology, globalization and communication methods advance and progress. But the evolution of the buyer has been exponentially faster. So what do you need to do to keep up with these changes? Here are five up-to-date ways to sell to the modern-day buyer: 1) Be social-media savvy The new buyer knows what they want and has done a lot of research. Your ability to be at the forefront of their mind when they are looking for solutions is paramount. As time is progressing, we see social media in a business setting is becoming the main medium for finding information and assimilating choices 2) Create value with ideas outside the range of money We often think value is linked to how much products and services cost. The modern-day buyer has needs and wants also outside of this narrow-thinking paradigm. Value is also jud

How to Fail in Sales and Marketing

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IN THE BEGINNING Juan the Group Manager woke up one Saturday morning. All week long he was looking forward to this day where he will do real recruiting and really start his business with his company. No other thing to do today except to focus 100% on recruiting. After finishing his breakfast, Juan looked at the clock – it’s 8:00am -  time to make those recruiting calls. Juan hesitantly dialed the first number. Ring. Ring. Ring. No answer. Juan hangs up. They might still be sleeping. I shouldn’t probably call this early, Juan thinks to himself. “ I think the best thing to do first is to make some goal-setting for an hour.” At 9:00am, Juan finishes his revised goal with all the clever and beautiful charts to show how much he will earn if he will have 10 people working with him who average 100,000 in monthly ICBI.  He also calculated how much he will spend in going to Paris when he reaches a superstar status in his business with Caritas. But first, Juan has to

10 Reminders to Succeed in Sales

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I recently saw a sales article on Entrepreneur Magazine regarding sales and I'd like to share this with you: A popular pollster recently revealed a study that among the professions, insurance salespeople and car salespeople are among the business professionals who failed in honesty and ethical conduct in business. Actually, this ill reputation is not only for car and insurance salespeople but to ALL salespeople. Bill Brooks of Brooks fame estimate that more than 85 percent of customers have a negative view of salespeople. Actually, this is not a cause for alarm for us as sales professionals. You can prove them wrong if you learn to develop the skills that will have your clients think differently about the selling process. In reality, sales is one of the most rewarding tasks you'll undertake as a business owner-but only if you follow these 10 laws: Reminder #1: Keep your mouth shut and your ears open. This is crucial in the first few minutes of any sales interaction.

What a Sales Leader Looks Like

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The quality of sales leadership is elusive, at best.  It is almost as difficult to define as it is to acquire. Nevertheless, there are 10 basic qualities that all good sales leaders must possess.  Fortunately, most can be learned. 1. A sales leader likes people . If he  doesn’t, forget him 2. A Sales Leader is well-organized .  Organization is the foundation of everything that one does successfully in life. 3. A Sales Leader has a sense of commitment .  Until one is committed, there is hesitancy and always ineffectiveness. 4. A Sales Leader has a strong desire for responsibility . He knows he is responsible for the results. 5. A Sales Leader is persistent in the pursuit of his goals . Former US President Calvin Coolidge said, “Nothing in the world can take the place of persistence.  Talent will not; nothing is more common than unsuccessful men with talent.  Genius will not; unrewarded genius is almost a proverb.  Education will not; the world is full