Showing posts from March, 2012

How to Fail in Sales and Marketing

IN THE BEGINNING Juan the Group Manager woke up one Saturday morning. All week long he was looking forward to this day where he will do real recruiting and really start his business with Caritas. No other thing to do today except to focus 100% on recruiting. After finishing his breakfast, Juan looked at the clock – it’s 8:00am -  time to make those recruiting calls.

Juan hesitantly dialed the first number. Ring. Ring. Ring. No answer. Juan hangs up. They might still be sleeping. I shouldn’t probably call this early, Juan thinks to himself. “ I think the best thing to do first is to make some goal-setting for an hour.” At 9:00am, Juan finishes his revised goal with all the clever and beautiful charts to show how much he will earn if he will have 10 people working with him who average 100,000 in monthly ICBI.  He also calculated how much he will spend in going to Paris when he reaches a superstar status in his business with Caritas.

But first, Juan has to recruit his first Sales Counselor.


Set Up Yourself for Success

Jun, a Sales Counselor for a few months has been unsuccessful in his sales career. But he does not want to give up. He knows that a lot is still in store for him.
Jun can't blame the economy, the state of the industry, the competition or even the company itself for his failure because the reality is, there are people out there making money and Juan needs to be one of them, even you need to one of them.
Whether you have been in sales for a long period or even a few days from now, it's time to train. Competition is brutal, the economy is in chaos, and customers are stressed out from bogus salespeople out there. Tricks you may have in your sleeve in the past may be the cause of your failure now. You need new techniques and new way of doing things. Here are some magic tricks you may need work on: