Showing posts from January, 2012

What is an Elevator Pitch?

What is an Elevator Pitch?
An Elevator Pitch or an Elevator Speech is a short, concise and snappy phrase that you can say about yourself when the opportunity arises instead of bumbling your way to explain what your business or product is all about and thus miss an opportunity. The goal is to catch the attention of your prospect for them to want to know more and eventually become your customer. Another essential thing about an Elevator Pitch is that it helps you to define the scope of your business. If you could not clearly explain your business to others, chances are people will have no idea of your business either.

Besides introducing your business and products to potential customers, your Elevator Pitch can also be used to communicate to people about you and your business. Here are a few that comes to mind:
1. Business Card - You can put your Elevator Speech in your business card instead of the usual name, business address and a whole lot of boring information. Your Elevator Pitch c…